Whether in people's homes, in their pockets, or in their cars, consumer electronic devices are amongst the most ubiquitous of information appliances.

Lots of products and industries make up this sector, including radio and television sets (analogue and digital); set-top boxes; hi-fi, video and DVD; telephones (including mobiles); digital cameras and camcorders; MP3 players; home computers and peripherals; PDAs; electronic games; GPS navigators; other devices that incorporate digital controls (microwave ovens, breadmakers, central heating, home automation, toys and games).

The size of the market is such that frequent attempts are made to define new categories of product for this sector, only a very few of which ultimately survive. Internet radios, digital picture frames, internet-connected fridges and washing machines have all been tried.

The Appliance Studio's principles of applianceness apply more than ever in the consumer sector, Whether designing or refining a product in an existing category, or trying to create and launch a whole new category, our expertise can help. To see how, take a look at our work on recordable DVD.