Our goal is to help commercial enterprises exploit digital technologies and ideas. We understand that business issues often come first. Over the years we’ve built up an extensive understanding of the business and market dynamics which drive the adoption of new technologies, and the behaviour of companies who aim to exploit them. We understand the constraints under which companies big or small must operate, and the dilemmas which businesses often face.

We’ve invested in a variety of techniques to bring these issues into focus in the context of appliance innovation. These visual methods — which can be customised for any situation — have a proven track record helping executive teams understand issues and opportunities, and in providing a framework for decision-making. Methods include:

• Scenario thinking
• Value systems design
• Business concept innovation
• Market modelling

Members of the Appliance Studio team have significant experience both in supporting executive teams considering new technology, and in personally operating in and leading such teams.